Sales Executive

Key Responsibilities:

• Identify and develop new business opportunities within the HORECA segment.

• Visit hotels, restaurants, cafés, bakeries, and other potential business customers regularly. 

• Introduce and promote the company's products to prospective and existing clients.

• Achieve monthly and annual sales targets as assigned by the management.

• Develop and maintain strong relationships with HORECA clients.

• Conduct product presentations, sampling, demonstrations, and tastings when required.

• Understand customer requirements and recommend suitable  products accordingly.

• Prepare quotations, negotiate prices, and coordinate orders with customers.

• Follow up on leads, quotations, orders, payments, and outstanding receivables.

• Monitor market trends, competitor activities, pricing, and customer preferences.

• Identify opportunities for increasing product distribution and market coverage.

• Coordinate with the sales, distribution, and management teams to ensure timely delivery and service.

• Maintain updated records of customers, sales visits, orders, and market activities.

• Handle customer complaints and coordinate with relevant teams for timely resolution.

• Ensure proper product visibility and brand presence at customer locations.

• Prepare regular sales reports and provide market feedback to management.

• Support promotional activities, events, exhibitions, and related campaigns when required.

• Perform other sales-related duties assigned by the management.

Required Qualifications & Skills:

• Bachelor's degree in Management, Marketing, Business Administration, or a related field preferred.

• Previous experience in HORECA sales, FMCG, food & beverage, coffee, or related industries will be an advantage.

• Strong communication, negotiation, and interpersonal skills.

• Good knowledge of the HORECA market and customer network.

• Target-oriented, proactive, and self-motivated.

• Ability to develop and maintain long-term customer relationships.

• Good presentation and convincing skills.

• Basic knowledge of MS Office and sales reporting.

• Willingness to travel/visit customers regularly.

• A valid two-wheeler driving license is preferred.

Key Performance Indicators (KPIs):

• Monthly sales target achievement

• New HORECA customer acquisition

• Customer retention and repeat orders

• Sales growth and market expansion

• Collection/payment follow-up

• Number of customer visits and productive calls

• Product distribution and market coverage